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RIBUS, Inc., the global leader in rice-based alternatives to synthetic ingredients, is pleased to announce their attendance at the VitaFoods Europe Showcase, May 6-8, 2014 in Geneva, Switzerland, booth #21047.

The the company produces non-genetically modified (non-GMO) natural, organic, and gluten-free rice-based ingredients for leading global producers in the food, beverage, and nutraceutical/dietary supplement sectors as they look to further expand their ingredients’ reach and distribution in Europe and globally.

RIBUS’ patented, clean label ingredients Nu-RICE® , Nu-BAKE® , Nu-FLOW® , and Nu-FLAC® rice extracts and rice concentrates have been available commercially for over 20 years but they have seen exponential growth in the last five. Strict regulations and global consumer interest in non-GMO, organic, gluten-free, natural, kosher, hypoallergenic, and vegan products have fueled the growth, resulting in food and pharma manufacturers around the world reformulating or creating new products to meet the rising demand.

“Consumers are more educated about ingredients and are looking for clean, easy to read labels. We can help manufacturers around the world create dietary supplement products for these expanding markets,” explains Steve Peirce, co-founder and president of RIBUS. “Using our ingredients, producers can maintain the same ingredient functionality, but remove the chemistry sounding additives from the product label.” he added.

RIBUS operates a green and sustainable operation that uses rice bran and hulls from U.S. farms to make a variety of ingredients that serve many functions.

Most recently, in 2013, the organic US National List was amended limiting silicon dioxide (SiO2), permitted now as a defoamer only and users have until Nov. 3, 2014 to bring all products into compliance. Contact RIBUS to learn about our natural/organic alternative that is compliant RIBUS’, NuFLOW.