St. Louis-based RIBUS, Inc., the global leader in GMO-free and organic rice-based alternatives to synthetic ingredients, is a proud sponsor of New Hope 360’s upcoming ‘Clean Label’-focused content program. The program includes a March 26 Twitter chat, April 2 webinar, and an easy-to-use “Clean Label Essential’s Guide.”

During the Twitter chat, industry experts will be on hand to discuss what “Clean Label” really means to products, consumers, and the ever-changing industry landscape. Interested companies can join the #CleanLabelChat on Twitter March 26 at 3 p.m. ET (add to calendar here).

The webinar, titled “Clean Label – Demons, Deities and the Evolution of Natural Products Formulation,” takes place April 2 at 2 p.m. ET, asking, “is ‘Clean Label’ the new ‘natural?’” (register here).

The Clean Label Essentials Guide provides a useful overview regarding Clean Label trends that are shaping the industry. Also available, a detailed infographic answering the question of the moment, “What is Clean Label? A primer for suppliers and manufacturers.”

In addition, RIBUS president Steve Peirce will also be speaking at the Clean Label Food Conference in Chicago, IL, on April 1. He will discuss Nu-FLOW®, a natural, organic alternative to silicon dioxide – just one of the products in the RIBUS portfolio.

According to Engredea, ‘clean label’ is “emerging industry terminology that refers 1) specifically to a packaged good’s lack of common synthetic, highly process, or potentially harmful additives – artificial flavors, high-fructose corn syrup, triclosan, and the like – and 2) generally to the package’s inclusion of values-driven certifications and call-outs, such as non-GMO, organic, vegan, free-from, and others.”

“Food and beverage company buyers today have to meet increasing consumer expectations for ‘clean labels’ without chemistry lab-sounding synthetic ingredients – people don’t want to eat something if they can’t even pronounce its name,” states Peirce. He adds, “Using RIBUS’ ingredients, processors and brands can maintain the same ingredient functionality, but remove daunting words such as silicon dioxide, magnesium stearate, and sodium stearoyl lactylate from the product ingredient label, meet organic standards, and negate the need for allergy declarations.”